Launched in July 2009, Nashville Film Institute has earned it’s first award, a prestigious ADDY in the Arts, Mixed Media Campaign category for the Institute’s branding and promotional materials design and application. Employed in both print and web use, the bold and confident design and branding words project the end result envisioned by the NFI founder – learned skills that inspire bold and confident professionals in the film industry. Credits for the ADDY went to: Creative director Heather Dryden, Brand Strategist / Editor Lindsay Jamison, and Visionary / NFI founder Prema Thiagarajah.
The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968. The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level.
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